Tissue and Hygiene in India
Tissue and hygiene in 2023: The big picture
What next for tissue and hygiene?
Table 1 Birth Rates 2018-2023
Table 2 Infant Population 2018-2023
Table 3 Female Population by Age 2018-2023
Table 4 Total Population by Age 2018-2023
Table 5 Households 2018-2023
Table 6 Forecast Infant Population 2023-2028
Table 7 Forecast Female Population by Age 2023-2028
Table 8 Forecast Total Population by Age 2023-2028
Table 9 Forecast Households 2023-2028
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
Summary 1 Research Sources
Away-From-Home Tissue and Hygiene in India
AFH hygiene witnesses strong growth in 2023
Demand for AFH tissue experiences robust growth as domestic travel and out-of-home activities rise
AFH napkins and AFH toilet paper remain the key contributors to sales
AFH tissue will continue to benefit from increased hygiene awareness and the return to pre-pandemic lifestyles
Low price and quality to remain the most important considerations for AFH tissue and hygiene
Move towards sustainable and environmentally friendly habits could impact growth
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
Table 23 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
Table 24 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
Table 25 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
Retail Adult Incontinence in India
Strong but slowing growth for retail adult incontinence in value terms
Nobel Hygiene maintains its dominant position through the launch of innovations
Steady growth expected in the forecast period on account of growing penetration
Offline retail to remain the major distribution channel, while retail e-commerce will continue to gain share
Table 26 Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 27 Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Retail Adult Incontinence: % Value 2019-2023
Table 29 LBN Brand Shares of Retail Adult Incontinence: % Value 2020-2023
Table 30 Forecast Sales of Retail Adult Incontinence by Category: Value 2023-2028
Table 31 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2023-2028
Nappies/Diapers/Pants in India
Nappies/diapers/pants registers steady growth in 2023
Competition intensifies amongst the top two players
Price competition increases in the review period
Demographic and macroeconomic factors will continue to support growth for nappies/diapers/pants
Demand for reusable and organic alternatives will continue to grow
E-commerce to become a major distribution channel for sales of nappies/diapers/pants
Table 32 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 33 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Table 34 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
Table 35 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
Table 36 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
Table 37 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
Menstrual Care in India
Menstrual care witnesses further dynamic growth, driven by regular users and rising hygiene awareness
Procter & Gamble continues to lead menstrual care
Menstrual hygiene awareness initiatives and government schemes help expand the consumer base and drive demand
Menstrual care has strong growth potential in the forecast period
Offline retailers to remain a major channel of distribution, while retail e-commerce is on the rise
More brands expected to offer natural and organic menstrual care products
Table 38 Retail Sales of Menstrual Care by Category: Value 2018-2023
Table 39 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
Table 40 Retail Sales of Tampons by Application Format: % Value 2018-2023
Table 41 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
Table 42 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
Table 43 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
Table 44 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
Wipes in India
Demand for wipes continues to rise steeply post-pandemic
Baby wipes remains the biggest category
The Himalaya Drug Co continues to lead wipes through its dominance of baby wipes
Strong growth expected due to macroeconomic factors
Chemical-free, eco-friendly wipes to gain traction in the forecast period
Online distribution channels set to continue to gain popularity on account of convenience
Table 45 Retail Sales of Wipes by Category: Value 2018-2023
Table 46 Retail Sales of Wipes by Category: % Value Growth 2018-2023
Table 47 NBO Company Shares of Retail Wipes: % Value 2019-2023
Table 48 LBN Brand Shares of Retail Wipes: % Value 2020-2023
Table 49 Forecast Retail Sales of Wipes by Category: Value 2023-2028
Table 50 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
Retail Tissue in India
Retail tissue continues to benefit from evolving hygiene practices and habit persistence
Boxed facial tissues and paper towels remain the fastest growing categories in the Indian market
Continued growth in the share of retail e-commerce
Growing awareness and rising standard of living to drive steady growth in the forecast period
Environmental concerns regarding retail tissue products will continue to limit growth
Table 51 Retail Sales of Tissue by Category: Value 2018-2023
Table 52 Retail Sales of Tissue by Category: % Value Growth 2018-2023
Table 53 NBO Company Shares of Retail Tissue: % Value 2019-2023
Table 54 LBN Brand Shares of Retail Tissue: % Value 2020-2023
Table 55 Forecast Retail Sales of Tissue by Category: Value 2023-2028
Table 56 Forecast Retail Sales of Tissue by Category: % Value Growth 2023-2028