Driven by increases in incomes and a desire for improved living standards, consumers across urban and rural areas in Vietnam are increasingly inclined to invest more in bath and shower products, seeking relaxation after strenuous workdays. This rise in demand is not only evident in the preference for higher-quality offerings but also in greater willingness to explore other products like bath salts and powders, and intimate washes.
Vietnamese consumers are showing a growing interest in traditional herbal ingredients, believing in their effectiveness not only for cleansing but also for addressing various skin issues like inflamed pores, back acne, dry skin, and more. In addition, concerns about hairy legs or arms persist among women, despite the growth of laser treatments.
Modern distribution channels continue to wield significant influence in Vietnam's bath and shower sector, with renowned supermarkets and minimarts such as Bach Hoa Xanh, Winmart, Go, and Coopmart, for example, expanding their presence into deeper suburban and rural areas. This expansion offers consumers a more diverse range of brand and product choices and provides consumers with frequent discounts and offers – minimarts and supermarkets often give discounts of up to 50% on total shopping bills.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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