Bath and shower is expected to see a decline in retail volume terms over the forecast period. Some products such as bar soap and body powder could struggle due to an old fashioned image.
While pharmacies will remain the key distribution channel for bath and shower it is expected that beauty specialists could gain share. New beauty specialists continue to open across Saudi Arabia with these competing with other distribution channels but especially pharmacies.
Sales of bath and shower through e-commerce will likely continue to see healthy growth over the forecast period. Growth is likely to be driven by the fact that Saudi Arabia has one of the most extensive and fastest 5G mobile internet networks in the world, which is supporting the growing popularity of digital payments among local consumers and increased investment in e-commerce infrastructure.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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