Bath and shower is predicted to witness marginal CAGR in retail volume and constant value growth in the forecast period. Hand sanitisers will continue their negative performance as consumers see less need to use them.
Growing awareness of climate change and sustainability will drive consumer interest in natural, organic and sustainable ingredients as well as less microplastic in bath and shower products. Microplastic, recyclable, recycled, organic, natural and renewable energy remain key words in bath and shower in Austria.
Bath additives are most certain to remain popular with consumers over the forecast period, especially given their importance in winter-time. Bath additives is expected to generate the second largest share of bath and shower, with a stable performance throughout the coming years.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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