There is a notable surge in demand for products containing plant-based ingredients, essential oils and locally sourced materials in bath and shower in Kenya – part of a wider trend towards natural and sustainable options. Consumers are becoming increasingly focused on eco-friendly packaging and products that align with clean beauty values, emphasising gentle and non-toxic formulas.
Bath and shower is seeing a rise in demand for multifunctional products. Consumers are increasingly seeking products that serve multiple purposes, providing both convenience and value for money - especially in the wake of inflation.
Growth in bath and shower in the forecast period will be influenced by improved sanitation and access to water in households in Kenya. As the national government focuses on addressing water and sanitation challenges, particularly in urban areas experiencing population growth, there is effort to provide better access to these essential services.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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