Bath and shower products are projected to experience moderate constant value growth over the forecast period. The continued population growth will underpin volume sales, while ongoing urbanisation, the increasing participation of women in the workforce, and the expansion of modern retail channels will facilitate broader access to a diverse array of bath and shower offerings.
During the review period, consumers were increasingly attracted to natural products and paid more attention to ingredients in products. This was further accelerated by the pandemic, as with consumers increasingly focused on their healthy, they were also more aware of what ingredients went into the products they use on their skin.
While price will continue to be the key driver of value sales over the forecast period, players will also look to differentiate to attract consumers. Value-added benefits such as long-lasting formulas that maintain freshness for up to 12 hours will be able to attach a higher price tag.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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