In a cross-category trend, economic factors will continue to influence sales performance in bath and shower over the forecast period. This will continue to support sales for more affordable brands, including private label.
Sustainability trends will also come more strongly into play over the forecast period – across various categories overall, including bath and shower. Therefore, both brands and consumers alike are expected to place a greater focus on sustainable and natural product developments.
“Skinification” is another trend we expect to emerge more strongly over the forecast period in bath and shower, in a similar way as seen in skin care and dermocosmetics. Indeed, skin health is an ongoing focus for manufacturers across beauty and personal care, with a growing number of skin-friendly options set to appear across categories – including in bath and shower.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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