Private label holds a presence in bath and shower under “others”, although we do not currently note any specific private label brands of significance. However, it is likely this will change over the forecast period, with private label growing its share in the category.
Colgate-Palmolive looks set to retain its lead in bath and shower over the forecast period, thanks to the strength of its Protex brand, along with its well-known Palmolive, which comes in third brand place. Colgate-Palmolive’s leadership is well established and is unlikely to change, as the company offers a broad product range, with robust marketing strategies across various platforms, including television, street billboards, and social media.
Bath and shower is mainly driven by bar soap, which is a very mature category in the country. In this context, innovation will be key to continued growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!