With the economic outlook for Ecuador currently less than overwhelmingly positive, the only bath and shower that is expected to continue gaining ground during the forecast period is bar soap. The low-price positioning and essential status off bar soap is expected to protect it to a large extent from the impact of tightened consumer spending, with volume sales growth during the forecast period set to be in line with population growth.
It is increasingly common to find various bath and shower products that are specifically intended for use on the feet on the shelves of retail outlets in Ecuador. While these types of products are not tracked by Euromonitor International in body powder, they are increasingly gaining relevance, especially in modern grocery retailers.
One major factor to consider that has long been influencing the decision-making processes of Ecuadorian consumers in bar soap category is the very wide variety of products that can be found on retail shelves. Each of the myriad brands available in the category has developed and manages its own marketing strategies in terms of the number of bars of soap per pack and the weight of each bar, as well as in terms of marketing promotions and advertising campaigns.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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