Bath and shower in Serbia is poised for continued value growth, primarily driven by anticipated price increases. A growing emphasis on hygiene among consumers is expected to underpin demand for bath and shower products, particularly liquid soap formulations.
Low consumer loyalty towards bath and shower products is expected to fuel intensified competition centred around price considerations. Serbian consumers are forecasted to exhibit a greater propensity towards responding to lower prices and price discounts over other product attributes such as quality or packaging aesthetics.
The confluence of low brand loyalty and heightened price sensitivity is anticipated to catalyse further market share growth for private label brands within bath and shower. Retailers will continue to leverage the appeal of a compelling price-quality combination to entice consumers to explore their private label offerings.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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