The distinction between skin care and body care products is expected to become increasingly hazy in bath and shower in Turkey, driven by the growing consumer interest in preventative self-care. This trend is exemplified by the incorporation of skin-health-boosting formulations into body washes, such as Dove's Cream Bath Foam Spray with argan oil.
Sustainability is poised to be a significant driver of growth in bath and shower moving forward. Consumers are becoming increasingly concerned about the environmental impact of product packaging, particularly the amount of plastic used in body washes, shower gels, and liquid soaps.
Ongoing efforts to destigmatise conversations around menstruation and sexual wellness are empowering female consumers to take a more holistic approach to their intimate health. As women become more informed about the importance of comprehensive intimate hygiene, manufacturers have an opportunity to develop targeted products that cater to this growing awareness.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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