Despite its relative maturity, bath and shower in Indonesia still has some potential for growth. While hygiene will remain a key driver of sales, especially within bar soap and liquid soap, consumers are increasingly looking for more from their bath and shower products and hence, product innovation will be a major contributor to the further expansion of the category.
During the forecast period, bath and shower products look set to benefit from consumers’ increasing focus on body care, following the expansion of the manufacturers’ product lines to include a wider range of offerings. Body serums, body scrubs and body washes, for example, are increasingly featured by manufacturers, with local brand Scarlett Whitening being one of the pioneers in this regard.
Local companies have the potential to grow their presence in bath and shower over the review period, thanks to their superior knowledge of local needs and cultural preferences. For example, Paragon Technology and Innovation, has created a new brand, Earth Love Life, which embodies a halal green beauty philosophy.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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