Bath and shower is set to see a moderate year-on-year decline in value terms (at constant 2023 prices) over the forecast period. All categories are expected to be negatively impacted by an anticipated gradual decline in unit prices following the strong hikes seen during and after the pandemic.
Historically, private label in Italy has been less successful compared to in other Western European countries. This is because Italian consumers have traditionally favoured well-known branded items which they trust and which they associate with high quality.
Grocery retailers is expected to remain the most important distribution channel for the bath and shower products in Italy. However, these retailers will face growing competition from health and personal care stores, which are expected to gain share.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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