Many brands, especially within the men’s bath and shower range, are focusing on offering more 3-in-1 products as they look to tap into the growing demand for convenience. Clear Men, for example, unveiled its Clear Men 3-in-1 Body Wash and Shampoo towards the end of the review period, in variants including Active Cool and Active Clean.
As well as their physical health, Malaysian consumers are also increasingly focusing on their mental health and wellbeing, with bath and shower seen to have some potential for growth in this area. In line with this, some new product development will centre on the addition of new ingredients like aromatic essential oils or perfumes, with products such as these already becoming increasingly popular in bath and shower.
Consumers will remain cost-conscious for some time yet, especially during the early part of the forecast period. To maintain volume sales retailers will likely turn to discounts and promotions, with some of these expected to be available exclusively online, and competition between online and offline retailers will intensify.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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