In a highly price-sensitive environment, products included in the national Precios Justos programme performed well over the review period, mainly in bar and liquid soap. However, this is subject to change across the forecast period.
Due to the complex economic context, consumers actively seek discounts, promotions and lower prices for bath and shower products. Loyalty to specific brands and channels has diminished as consumers prioritise saving money.
Due to the challenging economic environment, sales of bath and shower products are expected to show a decrease in retail volume terms in 2024. The decrease in purchasing power, together with three-digit inflation rates, will have a negative impact on the demand for bath and shower products, especially in categories considered non-essential by consumers, such as bath additives or body powder.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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