Bar soap is expected to struggle in the forthcoming period amid rising consumer interest in liquid soap and body wash/shower gel. The larger packaging of liquid soap can make it more price attractive than ordinary bar soap and more convenient to use to some consumers.
Organic bath and shower products are expected to continue attracting the attention of consumers during the forecast period, although these are likely to remain niche in the upcoming period. The consumer base for organic beauty and personal care products is quite limited as few Slovenians are interested in such products due to their higher price.
The importance of e-commerce as a retail distribution channel for bath and shower is expected to continue growing over the forecast period, with increasing numbers of consumers relying on e-commerce for a wide range of everyday goods. In particular, consumers are expected to turn to e-commerce to source more unusual and fringe products that are not always available in stores.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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