Bath and shower in India is expected to maintain solid retail current value growth in the forecast period. In the landscape of bath and shower, traditional categories such as bar soap are set to see steady, albeit modest growth rates in the mid single digits.
Digital marketing and social media play a crucial role in capturing the attention of younger consumers. With the rise of digital platforms, brands have discovered effective ways to engage directly with their target audience.
Premiumisation plays a crucial role in generating consumer interest and demand within bath and shower, particularly as disposable incomes rise across India. As people’s purchasing power increases, they are increasingly willing to invest in products that offer enhanced quality, efficacy, and unique benefits.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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