Bath and shower, as a product area overall, is forecast to experience stable growth in both volume and value terms. A driving force behind this stability is the growing premiumisation trend, fuelled by several factors.
Liquid soap and body wash/shower gel, the leading categories, are experiencing a surge in premiumisation. Key drivers in this area include a focus on natural and free-from ingredients.
Intimate washes and bath additives, while smaller categories compared to liquid soaps and shower gels, have shown promising growth in recent times, and are expected to continue this trajectory. However, both categories have room for further expansion.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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