Premium bath and shower is expected to continue growing over the forecast period. The increasing natural and clean product demand is one of the key factors contributing to the segment’s growth.
The increasing attention towards women’s health is set to drive sales of intimate hygiene over the forecast period. With a growing emphasis on women's wellbeing and the importance of maintaining a healthy intimate hygiene routine, consumers are becoming increasingly conscious of the products they use.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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