Singapore has a prominent cocktail culture, and with more consumers demanding convenience, opportunity exists for brands to fill the gap through premiumisation in RTDs. However, premiumisation within RTDs is not equal.
Innovation is flourishing in spirit-based RTDs, led by a growing portfolio of smaller brands that entered the market during the review period. By contrast, while top brands Bacardi Breezer (Bacardi-Martini Singapore Pte Ltd) and Vodka Cruiser (Asahi Group Holdings Ltd) maintained their rankings in 2022, no new launches were released this year in Singapore by these players.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the RTDs industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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