Canada's population, driven mainly by immigration, continues to show dynamic growth, with a record increase of 1 million in 2023. The majority of this growth comes from young immigrants, who are inclined towards RTDs due to the variety and innovation they offer.
With the full reopening of the country in 2022, the on-trade sector is experiencing an impressive recovery. Socialisation has made a strong comeback, and the growing population has led to the rapid expansion of the foodservice sector, including new outlets such as restaurants, limited service restaurants and bars.
As Canadian consumers increasingly prioritise healthier lifestyles, the reduction or complete abstention from alcohol consumption becomes more significant. This trend has prompted many alcoholic drink producers to focus on low or no-alcohol products, which are gaining popularity.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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