Compared with the late review period, RTDs is expected to see healthy, if slower, on- and off-trade volume and value (constant 2022 prices) growth in the forecast period. The predicted still healthy performance of RTDs is underpinned by its position as a relatively young and one of the most innovative categories.
Given its large brand portfolio, high level of company/brand recognition and strong innovation, Diageo Suisse is well placed to remain the clear leading player in RTDs in total volume terms in the forecast period. Popular and leading brands like Smirnoff Ice are likely to remain in high demand, especially through continuously increasing selections in terms of flavours and formats (including hard seltzers).
Being rather versatile in terms of ingredients and innovation opportunities, RTDs can be expected to offer growth potential through innovative new product launches, such as organic and natural products. In this vein, products offering only natural flavours, with no added sugar, preservatives or artificial colours, etc, are set to gain traction.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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