RTDs are expected to continue posting solid growth across the forecast period, driven by ongoing innovation. The landscape is expected to witness new RTDs offering different flavour options, not just fruit options but also products without a sweet composition.
While RTDs are considered a relatively young landscape, growth will not benefit just one player in the market. Growth within RTDs will benefit all market players in Egypt, with RTDs mostly presented through ABC and Egy Beverages, with the latter entering the RTDs landscape on a strong foot after introducing its 21+ product line.
Over the forecast period, the market for alcoholic RTD beverages is also expected to benefit from the growing culture of consuming RTD products in general in Egypt, especially when they are offered at an attractive price. Over the coming years, consumer interest and sales will be boosted by the increased shelf space in stores and greater online availability.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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