Due to its emergent status, RTDs still has much room for growth and should register moderate volume growth over the forecast period, - providing some excitement is introduced into the segment. For example, there is an opportunity to launch new flavours, as well as non/low alcohol variants, and also RTDs with a healthier positioning, such as featuring natural ingredients.
While overall, alcoholic drinks will register higher volume growth through on-trade channels than off-trade, RTDs will be hampered by the increasing popularity of cocktails with and the use of spirts including gin, whiskies and bitters, such as Aperol. Moreover, the absence of more premium RTDs brands will also hamper growth.
In 2023, wine-based RTDs in Kazakhstan remained underdeveloped, due to a limited presence of brands and products. However, as consumer awareness about wines such as prosecco and lambrusco grows, it is anticipated that producers will be motivated to expand into wine-based RTDs as well.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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