The aforementioned glass bottle shortages and the shortage of gin, alongside other popular spirits, is expected to continue stimulating sales in RTDs – especially over the first part of the forecast period. Furthermore, as economic instability is expected to continue into the forecast period, this is likely to encourage ongoing at-home drinking, as it is cheaper than going out to bars are restaurants.
As the popularity of RTDs is expected to continue growing, more products are anticipated to be launched over the forecast period.
Should hard seltzers become more popular, this will also help to support RTDs over the forecast period. For example, as seen with the launch of the Bacardi Breezer Seltzer (Tempo Beer Industries Ltd), targeting more health-conscious consumers who enjoy a nice drink but prefer not to consume the high-calorie and sugar content.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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