The health trend is set to further influence the development of alcoholic drinks in South Africa, following Teazy’s unique rooibos RTD. With rooibos bearing South African heritage, consumers are well aware of its health-related benefits.
RTDs will increasingly experience competition from flavoured/mixed lager and new technology being incorporated into whiskies, such as The Glenlivet’s latest launch, amid the cocktail resurgence. This change in dynamic is being heavily driven by affordability and convenience in both on-trade and off-trade environments.
Wine-based RTDs are emerging as a new focus area for players, as they introduce carbonated variations of existing premium wine options. Leading brands, Bernini and Ice Tropez, offer 4.
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Understand the latest market trends and future growth opportunities for the RTDs industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTDs
RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.
See All of Our DefinitionsThis report originates from Passport, our RTDs research and analysis database.
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