RTDs

Market research on the alcoholic drinks industry. Standardised an...

Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Country Report

Rtds in Switzerland

Nov 2023

RTDs recorded strong on- and off-trade volume and current value growth in 2022. This remained one of the most innovative and a perceived young category within alcoholic drinks in Switzerland. RTDs cater to various prevailing consumer demand trends in…

USD 1,195
Country Report

Rtds in Germany

Jun 2023

RTDs continued to record a stellar growth performance in 2022, into double-digit territory in total volume terms, driven almost entirely by spirit-based RTDs, helped by continuous product innovation and promotional offers. As RTDs are mostly sold…

USD 1,195
Country Report

Rtds in Azerbaijan

Jun 2023

RTDs continues to be among the smallest alcoholic drinks categories in Azerbaijan, with young adult consumers as its main target audience. Traditionally, the category has been perceived as an affordable way to drink and, in 2022, it received a new…

USD 1,195
Country Report

Rtds in Costa Rica

Jun 2023

RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for…

USD 1,195
Country Report

Rtds in Greece

Jun 2023

Wine-based RTDs posted a dynamic increase in total volume sales in 2022. This performance was driven by LVMH Moët Hennessy Louis Vuitton’s launch of Chandon Garden Spritz in the final year of the review period. The brand was mostly available in the…

USD 1,195
Country Report

Rtds in Estonia

Jul 2023

Cheaper RTDs are losing ground due to the strong competition from beer and wine, which offer a wide range of products at various price points to meet every budget. Meanwhile, more expensive RTDs are losing sales to cocktails. The Coronavirus…

USD 1,195
Country Report

Rtds in Brazil

Jun 2023

While RTDs has experienced consistent total volume growth over the years, even throughout the pandemic, it is currently facing some challenges, which caused a slowdown in its momentum in 2022. One of the main issues is the relatively high unit prices…

USD 1,195
Country Report

Rtds in Norway

Jun 2023

2022 saw continued strong growth for RTDs. RTD cocktails and hard seltzers are gaining in popularity in Norway, with a significant substitution effect between RTDs and cider (in favour of RTDs). The products are now placed side by side on the shelves…

USD 1,195
Country Report

Rtds in Belgium

Jun 2023

The RTDs landscape was the fastest growing in 2022, in both the off-trade and on-trade, with sales benefiting from the rising cocktail and mocktail trend seen in Belgium.

USD 1,195
Country Report

Rtds in Tunisia

Jun 2023

In 2022, brand leader Smirnoff Ice was unavailable for some periods of the year in the off-trade channels, including supermarkets and hypermarkets, due to import issues. This problematic situation created an important opportunity for other RTDs to…

USD 1,195
Country Report

Rtds in Egypt

Jun 2023

In 2022, RTDs recorded the strongest growth among all alcoholic drinks, demonstrating a growing demand for RTD products. Over the review period, the category was gaining popularity, and 2022 was no different.

USD 1,195
Country Report

Rtds in Bolivia

Jun 2023

In 2022, RTD sales received a boost from product innovations as local producers ventured into the development of hard seltzer offerings, expanding the consumption within the category. In Bolivia, hard seltzers still occupy a niche segment, primarily…

USD 1,195
Country Report

Rtds in France

Jun 2023

RTDs posted slight growth in total volume terms in 2022, in continuation to an already good performance in 2021. 2022 benefitted from a more festive ambient than seen in 2020 to early 2021 due to the pandemic lockdowns and restrictions, along with…

USD 1,195
Country Report

Rtds in Chile

Jun 2023

Inflation was a key issue for most products in Chile during 2022. With 30-year high rates, unit prices significantly increased, with this impacting some categories of alcoholic drinks more than others and therefore demand. For RTDs, inflation had a…

USD 1,195
Country Report

Rtds in Nigeria

Jul 2023

RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which…

USD 1,195
Country Report

Rtds in Dominican Republic

Jun 2023

RTDs in Costa Rica are growing in popularity, especially among younger consumers as they are often sweet and this suits a less developed palette. In 2022, RTDs registered healthy double-digit volume growth. However, in spite of this significant…

USD 1,195
Country Report

Rtds in Slovakia

Jun 2023

In Slovakia, the rising inflation and production costs have led to an increase in retail unit prices for RTDs, which had a negative impact on demand in 2022. Despite the weaker economic power of Slovak consumers, both volume and value sales of RTDs…

USD 1,195
Country Report

Rtds in South Africa

Jun 2023

Driven by spirit-based RTDs, the competition within RTDs strengthened in 2022, as Coca-Cola and The South African Breweries (SAB) launched products in the market. Using pre-existing distribution channels to reach consumers, they each produced…

USD 1,195
Country Report

Rtds in Kazakhstan

Jun 2023

RTDs remains among the smallest alcoholic drinks categories in Kazakhstan, with younger adult consumers of legal drinking age as the target audience. There is still lack of innovation in RTDs, with more novelties needed to attract consumers and boost…

USD 1,195
Country Report

Rtds in Ireland

Jun 2023

Volume sales of RTDs saw healthy growth in 2022, albeit at a slower pace than the previous year. With the lifting of restrictions on 22 January, consumers poured into pubs and restaurants, which were now able to operate at full capacity without the…

USD 1,195
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