Volume growth is expected to moderate in the RTDs category over the forecast period. The review period saw RTDs grow from a relatively small base but this pace of growth is not sustainable.
Diageo Plc is set to continue to dominate RTDs in Bosnia and Herzegovina and will remain the most significant supplier of RTDs in the country. Over the forecast period its dominant position is set to remain unchallenged.
The role of e-commerce is set to have a positive impact on future sales of RTDs as younger generations increasingly prefer online shopping when they organise their own parties. Moreover, young adults tend to shop on impulse and stock up on RTDs ahead of social occasions.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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