The health and wellness trend will continue to drive further development of RTDs in the forthcoming period. Consumers will continue to seek beverages with low or no added sugar, especially in cocktail drinks, as they are usually presented with high amounts of sugar due to the fruity flavours.
The premiumization trend will play a role in RTDs over the forecast period as consumers seek out quality products. RTDs with quality ingredients and containing a good base spirit will play a key role in product formulas, with mixers using natural ingredients and without added sugar increasingly attractive to consumers.
RTDs with functional benefits are also expected to emerge in the forecast period. Mixers that provide a variety of health benefits or added vitamins, can help to boost the immune system and are expected to become a bigger feature in RTDs over the forecast period.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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