Non-alcoholic RTDs, specifically "virgin" spirit-based cocktails, gained popularity towards the end of the review period. Although their distribution remained weak, there will be a considerable improvement in in-store availability over the forecast period.
RTD sales face increasing competition from the recovering on-trade industry. The majority of on-trade bars offer cocktails that are mixed or prepared on-site, putting RTDs at a disadvantage.
A higher excise tax on spirits was announced in December 2022, resulting in a 30% increase in tax per litre of pure alcohol starting from April 2023. The government requires additional funds to address energy crises and rising fiscal debt.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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