With most categories in the alcohol industry in Cameroon already consolidated, the same cannot be said for RTDs. The product offering is currently quite limited – despite the vast possibilities that the RTD industry can offer.
Cocktails are an exciting phenomenon which is picking up momentum in the Cameroon beverage industry. Sales are primarily through lounges and VIP bars – another area seeing growing trends and developments.
Overall, a stronger consumer awareness of RTDs is needed to boost further growth – along with greater levels of activity in the category. Consumer awareness of RTDs is expected to continue to increase in Cameroon over the forecast period.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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