RTDs is expected to remain one of the most dynamic categories in alcoholic drinks in Portugal over the forecast period. The convenience of the products in the category, the capacity to reach new target audiences and create additional drinking occasions is set to continue to encourage players to invest in RTDs.
Hard seltzers is still a very new category in alcoholic drinks in Portugal, with a limited presence of brands and distribution. At the end of the review period, there was only one brand with sufficient importance to warrant strong investment in marketing and promotion, communication and distribution: Pure Pirana by SCC.
Despite the importance of the off-trade channel, the on-trade channel is set to develop and grow in RTDs over the forecast period. As RTDs consolidates, supported by the arrival of new products and developments in communications and distribution, more space is likely to be afforded to “lighter”, fresher drinks like wine-based and spirit-based RTDs in foodservice.
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Understand the latest market trends and future growth opportunities for the RTDs industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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RTD stands for ‘ready-to-drink’. Other terms which may be used for these products are FABs, alcopops and premixes. The RTDs sector is the aggregation of malt-, wine-, spirit- and other types of premixed drinks. These drinks usually have an alcohol content of around 5% but this can reach as high as 10% ABV. Premixes containing a high percentage of alcohol of around 15%+ combined with juice or any other soft drink are included here. RTDs are usually marketed as products to be drunk neat, with ice, or as a cocktail ingredient. Fruit-flavoured, vodka-based spirits with an alcohol content of between 16-21% are classified here. Examples: Alizé, Ursus Roter, Berentzen Fruchtige, Kleiner Feigling.See All of Our Definitions
This report originates from Passport, our RTDs research and analysis database.
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