Consumers’ wellbeing is likely to become a stronger factor driving their purchasing decisions over the forecast period. More importantly, their needs are set to become increasingly complex, which in turn will result in demand for different soft drinks providing a wide range of various functionalities.
Better for you products are likely to benefit from a continued consumer desire to reduce their purchase of soft drinks that are high in salt, fat or sugar as these three ingredients have been shown to be linked to cases of stroke, high blood pressure and heart disease. No sugar, considered a type of better for you claim, is therefore expected to remain an important claim within soft drinks over the forecast period, especially as the UK’s population with an overweight or obesity diagnosis is set to continue growing.
According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey (fielded January to February 2023, (n=40,691)), 46% of UK respondents are worried about climate change and 13% are strongly worried, while 44% of consumers in the UK look for healthy ingredients in food and beverages in 2023. These findings offer strong growth potential for natural and organic claims within soft drinks, especially RTD tea, over the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!