As health and wellness regulations and claims continue to blur the lines between existing soft drinks categories, this is set to lead to stronger innovation and increased competition over the forecast period. With competition intensifying, key players will take advantage of their strong brand positioning to expand their product portfolios into new, popular health and wellness categories.
Brain health and memory soft drinks is set to record strong growth across the forecast period, projected to rise at a 21% 2023 constant value CAGR to MXN119 million in 2028, up from MXN46.5 million in 2023.
In July 2023, the World Health Organization announced that aspartame, an ingredient commonly used as a sweetener in a wide range of soft drinks, was potentially carcinogenic to humans. Many soft drink players on the landscape use this ingredient as a substitute for sugar, including leaders in the strongest area of carbonates.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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