With concerns surrounding COVID-19 having made people in France even more mindful of the health risks associated with being overweight or obese, no sugar, low sugar and no added sugar claims are likely to be a focal point for innovation in soft drinks over the forecast period. New launches in this area will also be encouraged by the fact that changes to the country’s sugar tax made in 2018 are now being felt more keenly by consumers due to higher living costs and weakened purchasing power in the wake of the recent surge in inflation.
Energy boosting looks set to see rising sales within soft drinks in volume and current value growth terms over the forecast period. Demand for products with this positioning will continue to be bolstered by the long-term trend towards busier, on-the-go lifestyles in France.
Brain health and memory is also expected to record positive growth in volume and current value terms over the forecast period. Population ageing in France will remain a key driver of demand for these types of products.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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