Rising health awareness and an improvement in the economic situation of Czech households should help to reinvigorate the premiumisation trend and accelerate demand for healthier soft drinks. Low sugar and no sugar soft drinks will continue to thrive, while organic, natural, and fortified/functional soft drinks will likely also increasingly shape demand over the forecast period in some product areas – for example, organic bottled water and RTD tea, and natural RTD tea and energy drinks.
Habits that were adopted during the pandemic will continue to positively influence demand for health and wellness soft drinks over the forecast period as people look to improve their diets to boost health. Good source of minerals is set to remain an important claim in this regard, with retail sales projected to increase by 3% over the forecast period to reach CZK8.
Products which offer added functionality or fortification will likely continue to increase in popularity, with their consumer base widening beyond consumers with specific health issues and sports lovers to people seeking to strengthen their metabolism and become generally more resilient to health problems. For instance, high fibre, which is a fortified/functional type of health and wellness attribute, is anticipated to become more of a focus within soft drinks over the forecast period, most notably in juice.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!