As consumers continue to look for soft drinks that provide taste but are low in salt, fat or sugar, innovations across the forecast period will be shaped around delivering these demands. No sugar will continue to drive the strongest retail value sales, projected to rise at a 4% 2023 constant value CAGR to SEK14.
Health and wellness will continue to impact consumer purchasing decisions in soft drinks across the forecast period, with consumers looking to reduce sugar while reaching for natural ingredients and fortified options. This will drive sales in the natural claim, which is projected to rise at a 2% 2023 constant value CAGR to SEK5 billion.
There have been ongoing discussions by the Swedish government surrounding the introduction of a sugar tax. This would significantly impact growth and the price of soft drinks in the forecast period, in addition to product innovation.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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