As Belgian consumers focus more strongly on their health, they are looking to obtain more from the drinks they consume. This will highlight the importance of the particular health benefits that each soft drink can provide.
There is already increased awareness of the link between food and drink consumption and a healthy immune system. This trend is likely to gather momentum as consumers will endeavour to combat disease and illness by adopting a healthier diet, including drinking more products that claim to offer health benefits.
While, overall, the natural soft drinks category is expected to see a fall in volume sales over the forecast period, this masks a varied picture in which products with a natural positioning are set to put in strong performances in certain categories. While natural products are expected to perform poorly in carbonates and RTD coffee, there is considerable potential for growth in energy drinks and RTD tea, though the claim will serve strongly contrasting strategic purposes in these two categories.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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