The health and wellness trend will continue to exert a strong influence on consumer purchasing decisions in soft drinks in the forecast period, with consumers increasingly turning towards no sugar products and other health and wellness claims. At the same time, rising consumer health consciousness will continue to drag down sales of regular soft drinks with a high sugar content.
The offer of products offering fortification and functionality is set to expand across a wide range of soft drinks categories over the forecast period. Carbonated RTD tea and kombucha will continue to see the strongest growth in RTD tea on the back of growing consumer interest in soft drinks providing active health benefits.
With the health and wellness trend becoming increasingly aligned with consumers’ ethical concerns relating to the environment and social issues, many consumers are looking to reduce their consumption of meat and dairy products because of concerns about the environment and animal welfare, as well as health consciousness. This is leading to a growing demand for products with claims such as vegan and plant-based.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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