HW Soft Drinks

Although the World Health Organisation declared the COVID-19 pandemic to be over in early 2023, consumers in Hong Kong have retained a heightened sense of awareness around the impact of their diet on their health. During the pandemic, consumers were…

Consumers in Chile continued to show strong interest in health and wellness soft drinks with no sugar, no added sugar and low sugar claims in 2023. Robust demand for such products in multiple categories was underpinned by rising awareness that…

The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which contributed to the growth of health and wellness soft drinks in 2023. The…

South Korean consumers have become more conscious of the overprocessed nature of many of the soft drinks available in the market, and the need for healthy hydration. This led to growth for natural soft drinks from an already significant base in 2023,…

In 2023, the rising health trend in Mexico led consumers to increasingly look at labels, specifically interested in fat, salt and sugar levels. This practice was bolstered by the introduction of labelling regulations on packaged food and drinks,…

Health claims within soft drinks in Germany that were a good source of antioxidants, minerals or vitamins witnessed significant growth in 2023. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans…

As India has developed, and as its population has transitioned from rural to urban areas, there has been a corresponding shift in dietary habits, with an increased dependence on packaged food and drinks. This has resulted in significant health…

More consumers in Japan are turning towards soft drinks that offer fortification or functionality, as these are increasingly seen as options that can help to improve their diet. Consumers want to improve any health issues that they are concerned…

There has been a general increase in awareness of health and wellness among Taiwanese consumers since the COVID-19 crisis, which is having a direct impact on consumers’ decision-making when they are purchasing soft drinks. Local consumer demand for…

On 30 December 2022, the Singapore government imposed colour-coded mandatory nutritional labelling for packaged beverages. The Nutri-Grade scheme dictates that Nutri-Grade beverages considered Grade C or D (indicating higher than 5g of sugar and/or…

Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…

The consumer base in Turkey increased in 2023, as the country saw substantial immigration and a strong influx of inbound tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

With rising health awareness in the country, the number of US consumers monitoring their sugar intake and shopping for no sugar and no added sugar soft drinks continues to rise. Consumers are increasingly aware of the dangers of the overconsumption…

Sugar has become a primary concern for health conscious consumers, the Thai Government and public health institutions in recent years. Globally, there has been an increasing amount of publicity around the role of sugar intake in the development of a…

Boosted by the outbreak of COVID-19, consumers in Sweden have become more nutritionally aware, choosing food and drink with wellness claims to support their every day and long-term health prospects. Ongoing media and professional discussion…

Health and wellness is increasingly shaping purchasing decisions in Poland, with consumers keen to maintain good health while preventing future health conditions. Consequently, consumers are looking to reduce sugar, salt, and fat while increasing…

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

2023 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland. Consumer awareness of the health benefits of consuming soft drinks with health and wellness claims continued to increase which encouraged more people…

No sugar remained the leading health and wellness claim in soft drinks in Finland in value terms by a wide margin in 2023. Demand for products with this positioning increased at a robust pace in most categories, as in line with rising…

Sugary soft drinks have become a particularly strong focus for concerns about the rise in childhood obesity across many markets. The issue of childhood obesity is particularly pressing in Spain, with research from the Instituto de Salud Carlos III…