No sugar is set to remain the leading health and wellness claim within soft drinks in the United Arab Emirates over the forecast period. Historically, the United Arab Emirates has always been a market with relatively high obesity levels compared to the rest of the world.
Artificial and processed drinks are generally perceived by consumers as more harmful to their health. This is expected to support further growth for soft drinks with natural claims in the United Arab Emirates over the forecast period, as consumers attempt to adopt healthier lifestyles and prevent long-term illness.
When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond over-the-counter vitamins and dietary supplements, towards their wider dietary habits. This will lead them to seek out specific functionality from the soft drinks they consume.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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