Concerns about sugar consumption will remain a key factor in the development of soft drinks in Spain in the forecast period. These concerns will be influenced by regulatory efforts to address health issues such as obesity.
The vegan and plant-based trends are less marked in soft drinks than in other areas of food and beverages. Nonetheless, with health and wellness considerations increasingly merging with ethical concerns, many consumers are looking to reduce their consumption of meat and dairy products.
Functionality and fortification provide potential ways to address challenges such as unhealthy or old-fashioned images in certain soft drinks categories. For example, the challenge faced by concentrates will be to attract consumers to the category who would otherwise purchase other types of drinks in a context where there is low consumer awareness of concentrates, and limited shelf penetration in stores.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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