Low fat and no sugar/no added sugar claims within soft drinks have become increasingly popular in Germany and will continue to gain further growth momentum over the forecast period. As local consumers attempt to maintain a healthy diet without relinquishing soft drinks altogether, industry players are investing and making significant efforts to market their low fat and low/no added sugar products as healthy alternatives to traditional soft drinks.
Regulatory measures aimed at reducing sugar and fat consumption, such as taxes on sugary drinks, may further boost the demand for soft drinks accompanied by claims of low fat and low/no added sugar. While a sugar tax had not been implemented in Germany by the end of the review period, the current government could introduce one in the near future as a plan to improve public health.
Increasingly busy lifestyles mean that Germans are searching for a quick and convenient way to gain a burst of energy through the soft drinks they choose as part of on-the-go routines. Therefore, energy boosting, considered a type of health benefit claim, offers further growth potential within soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the HW Soft Drinks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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