Artificial and processed drinks are generally perceived by consumers as more harmful than those with natural positioning. This will support stable demand for natural soft drinks over the forecast period as Canadians try to adopt healthier lifestyles and prevent long-term illness.
Energy drinks continues to face significant threats in the form of negative perceptions, with accelerating health and wellness trends pushing players and consumers towards new and innovative offerings with improved health positioning in the category. However, energy drinks may struggle if further distribution restrictions are put in place during the forecast period.
Retail sales of soft drinks in Canada started to be impacted once consumers returned to the workplace and began participating in social and outdoor activities again, including foodservice. Nonetheless, many will continue to search for soft drinks for on-the-go consumption, including those with various health claims as they look to make changes to their lifestyles, hydration goals and nutritional intake.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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