In the forecast period, better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are considered potentially harmful to their health. The “zero” trend in South Korea has been expanding from zero sugar to zero caffeine.
Better for you products are likely to benefit from the continued consumer desire to reduce the consumption of products that are high in salt, fat or sugar, as these three ingredients have been shown to be linked to cases of stroke, high blood pressure, and heart disease. In addition, South Korea’s population that is considered overweight or obese is set to continue growing, and consumers are likely to look at changing their diet accordingly.
In the forecast period, sales of health and wellness soft drinks are expected to continue to benefit from an increased consumer focus on products which might help to maintain good general health and prevent health problems and illnesses. Organic products are often seen by consumers as being less harmful to health and more natural than standard products.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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