Consumers in Ireland have become more conscious of ingredients and the nutritional content of what they eat and drink, with many reading labels and looking to avoid artificial ingredients. This will continue to drive growth in natural soft drinks across the forecast period, perceived to be healthier, with the category projected to reach value sales of EUR191 million in 2028.
Across the review period, the Irish government introduced a sugar tax to help reduce the consumption of sugar-sweetened drinks, which health professionals consider among the main sources of sugar within consumers’ diets. This regulation came into play in 2018 and will continue to impact soft drinks innovations across the forecast period.
Across the forecast period, digestive health soft drinks are set to record the highest growth in the health and wellness soft drinks landscape. Consumers will increasingly look at ways to aid their overall health and wellbeing, with fortified options that include probiotics gaining ground, aiming to support digestive health.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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