Demand for healthier alternatives in soft drinks is not expected to waver over the forecast period, driven by rising health awareness among local consumers. An increasing number of Australians are expected to choose healthier options where available, driving growth for soft drinks with a strong health positioning.
With sugar reduction and sugar avoidance increasingly becoming the norm for Australian consumers, better for you soft drinks are likely to benefit from a continued desire to reduce the consumption of products that are high in salt, fat or sugar, as they are linked to cases of stroke, high blood pressure and heart disease. No sugar, which is considered a type of better for you claim, is therefore expected to remain the leading health and wellness claim in Australian soft drinks over the forecast period, accompanied by predictions for further growth.
As an increasing number of Australians are opting to reduce their dairy consumption, or avoid it altogether due to health considerations and other factors, substantial innovation is set to further emerge in the realm of plant-based and lactose free soft drinks. Products suitable for specific diets, and drinks that can be consumed by those with intolerances are expected to see rising popularity over the forecast period, as consumers adopt healthier lifestyles and address various health challenges.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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