Playing in a highly health-conscious market, manufacturers will continue to launch new products that meet diverse consumer demands. In Japan, there are two types of health claims.
The percentage of people who are overweight and obese in Japan is below the global average, as many consumers are keen to ensure that they remain a healthy weight. Meanwhile, many of those who are overweight or obese are keen to lose weight as health problems can occur as weight increases.
Due to rising awareness of the negative health impacts of the overconsumption of sugar, fat, and salt, concern is expected to intensify amongst Japanese consumers around the content of such ingredients in soft drinks, which is set to trigger higher sales of better for you product variants going forward. As such, while no sugar is expected to remain by far the largest health and wellness claim in soft drinks in the forecast period, and is also set to see continued growth, both low sugar and no added sugar, which are other better for you types of health and wellness attributes, are anticipated to witness even stronger growth in health and wellness soft drinks over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Soft Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Soft Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Soft Drinks research and analysis database.
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