Each year, Heinz (Kraft Heinz Co), Tat (Tat Gida San AS), and Calvé (Unilever San ve Tic Türk AS) introduce new varieties of table sauces to attract consumers. For instance, Unilever released plant-based mayonnaise in 2023 in response to the burgeoning health and wellness trend in the country, and this then prompted local businesses, such as Tat, to invest in expanding their own portfolios to include plant-based products.
Processed foods and those containing artificial ingredients are generally seen as more harmful to health. This is expected to result in higher sales of natural cooking ingredients and meals in the future, as consumers try to adopt healthier lifestyles and prevent long-term illnesses.
Increasing awareness of the links between diet and a healthy metabolism and immune health are expected to lead more consumers to look for cooking ingredients and meals that suggest specific health benefits. As such, skin health, which is a health benefit type of health and wellness attribute, is anticipated to see strong growth in cooking ingredients and meals over the forecast period.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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