Demand for cooking ingredients and meals with no added sugar claims will rise across the forecast period in all segments. For example, tea flavours, as well as flower-based flavours, are gaining in popularity in sweet spreads in Taiwan in a trend set to accelerate.
With consumers increasingly demanding positive health benefits from their food, a growing number are turning towards products that offer fortification and/or functionality. Habits adopted during the coronavirus crisis are likely to continue as people refine their diets to stay healthy.
Products offering functionality or fortification are set to rise further in popularity during the forecast period, with the consumer base expanding beyond those with specific health issues and sports enthusiasts to people seeking to improve their general health and prevent the onset of potential problems. Good source of omega 3s, which is a fortified/functional type of health and wellness attribute, is thus anticipated to see growth in cooking ingredients and meals over the forecast period, driven entirely by sauces, dips and condiments.
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Understand the latest market trends and future growth opportunities for the HW Cooking Ingredients and Meals industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Cooking Ingredients and Meals industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of edible oils, meals and soups, sauces, dips and condiments and sweet spreads For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See All of Our DefinitionsThis report originates from Passport, our HW Cooking Ingredients and Meals research and analysis database.
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